Tuesday, June 19, 2007

You Know What...I DO Love Bees!

ilovebees is back baby... check out this article from gamespot.

The crux of the article:
Three-and-a-half months before Halo 2 lit up Xbox Live, ilovebees made its debut tagged onto the end of a Halo 2 trailer released in theaters. The viral marketing campaign and alternate-reality game piqued gamers' interests by sending them on a scavenger hunt for clues to unravel the mysterious quasi-real-world happenings that were steeped in Halo lore. Last week, again three-and-a-half months before the launch of its upcoming Halo game, Microsoft set in to motion its latest metagame, beginning this time with a mysterious message board "hacker."
As Avenger is well aware, I was one of the crazies plotting out pay phone call times during the original summer of (i)love(bees). I can't wait to do that again this year. Thank you Bungie!

No comments: